Strategico showcases its advanced crisis management solutions at the second National Search and Rescue conference and exhibition

Abu Dhabi, December 9th, 2022 – In the presence of His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, and Sheikha Mouza bint Marwan Al Maktoum, the second National Search and Rescue conference and exhibition (NSRC) was held on November 21st – 22nd, 2022 at Abu Dhabi National Convention Center, where Strategico, the leading UAE-based strategic communications company, participated along various specialized companies in the field of search and rescue.

Strategico's participation in the event aimed at highlighting the increasing importance of developing corporate communication and effective communication skills with the audience and customers to enable them manage any crisis they face. Strategico's team presented interactive demonstrations for a specialized audience, showcasing strategies to be followed in the various stages of a crisis lifecycle – from prediction through media monitoring and data analysis technologies, to managing the crisis using digital interaction and dissemination techniques and interaction with influencers, up to measuring and managing the post-crisis digital reputation.

Commenting on the participation, Fatima Al Hosani, Strategic Planning and Development Manager, said: "Strategico works with a specialized team that sets the right strategies and applications to contain any crisis or incident that could adversely impact its partners and customers, and address the digital and media ramifications quickly and professionally in line with the highest standards in the new and social media world."

Prominent personalities and official delegations representing various ministries and organizations at the conference and accompanying exhibition expressed admiration of the high level of services offered by Strategico – the emerging, Abu Dhabi – based Emirati company in the media and strategic communication sector that was set up five years ago by a multidisciplinary Emirati team to provide services based on strategic communication, big data analysis and creative services in the media and digital platforms, digital interaction, public relations and setting communication and digital development strategies.