16

Nov
2021

Strategico showcases its innovative strategic communications solutions at the Global Media Congress

First edition of GMC concludes on a high note in Abu Dhabi

Abu Dhabi, December 9th, 2022 - Strategico's stand in the Global Media Congress, which concluded its first edition in Abu Dhabi, received several prominent media personalities and corporate corporation delegates at leading local, regional and international organizations, in order to get to know more about the cutting-edge media services provided by the leading UAE-based strategic communications company.

Over the event's three days, Strategico's team presented the wide spectrum of advanced solutions and comprehensive services offered by the company to its customers, providing them with state-of-the-art communication tools that help companies communicate with its audience in the fast-paced media scene. Recent developments and challenges have led to the emergence of numerous communication channels, which means organizations and individuals need to follow specific strategies to optimally manage those channels. The company's team also explained data monitoring and analysis technologies, as well as Strategico's strategic planning and consulting techniques used for crisis management. Visitors were briefed on media analysis skills and techniques in addition to other advanced media services, through which Strategico enables dedicated teams to face crises by improving their media performance throughout the organization's lifecycle, and along all levels and types of crises.

"Strategico is the first leading UAE company in the field of strategic communication that leverages big data and analytics to create content for multiple applications and digital platform, in addition to integrating artificial intelligence and metaverse technologies with the new, diverse forms of media," said Amna Al Saadi, Head of Marketing and Business Development at Strategico.

Abu Dhabi – based Strategico is an emerging Emirati company in the media and strategic communication sector. It was set up five years ago by a multidisciplinary Emirati team to provide services based on strategic communication, big data analysis and creative services in the media and digital platforms, digital interaction, public relations and setting communication and digital development strategies.

The first edition of the Global Media Congress was held in Abu Dhabi National Convention Center from November 15th – 17th, 2022 under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court in the UAE. The event provided an optimal platform to accelerate the development of the media sector throughout the world by offering creative ideas that would expand cooperation and unify ideas on a global scale to enable all media organizations to adapt and succeed.